Luxury Care
Luxury Care is a Franco-Belgian brand specialising in natural leather care products, particularly for high-end handbags.
Founded by Lucie, who was inspired by the need to preserve her grandmother's cherished leather bag, the company offers a range of products designed to clean, moisturise, and protect leather goods without the use of harsh chemicals.
Client
Luxury Care
Industry
E-commerce – Leather Care
Services
Audit, Digital Marketing Strategy, Email Marketing & Copywriting Consulting
Tools used
Google Analytics, Meta Ads Library, Canva, Ubersuggest, Semrush
THE PROJECT
Luxury Care is a niche e-commerce brand specializing in natural leather care products for luxury handbags and accessories. With strong product-market fit and aesthetic appeal, the brand needed help refining its digital foundations to improve performance and prepare for scale.
They reached out for a full audit of their online presence — from website usability to email marketing and social media strategy — with the goal of uncovering actionable insights to increase conversions, visibility, and retention.
MY APPROACH
I delivered a complete digital audit covering the website, email marketing, SEO, and social media presence. The goal was to identify key areas of improvement and provide clear, actionable recommendations.
I focused on refining the customer journey, boosting brand storytelling, and suggesting growth tactics adapted to their niche. The audit served as a roadmap to help the founder strengthen the brand’s online foundations and prepare for future campaigns.