INNO
INNO is a historic Belgian department store offering a wide range of fashion, beauty, and lifestyle products. With both physical locations and an online store, INNO combines heritage with modern retail experiences.
Client
INNO
Industry
Retail E-commerce
Services
Email Marketing
Tools used
Salesforce Marketing Cloud
THE PROJECT
INNO needed support to improve the performance of its email marketing — both in strategy and execution. The goal was to increase engagement, optimize flows, and drive more revenue from their email channel while staying aligned with the brand’s upscale positioning.
MY APPROACH
I focused on optimizing INNO’s email strategy across core touchpoints: welcome sequences, promotional campaigns, and customer retention flows. This included copywriting, layout guidance, and A/B testing suggestions to improve open rates and conversions. I worked closely with the internal team to ensure brand consistency while pushing for more personalization and better segmentation.