INNO
INNO is a historic Belgian department store offering a wide range of fashion, beauty, and lifestyle products. With both physical locations and an online store, INNO combines heritage with modern retail experiences.
Client
INNO
Industry
Retail E-commerce
Services
Social Media Marketing, Copywriting, Digital Marketing Strategy
Tools used
Photoshop, Canva, Meta Business Suite
THE PROJECT
INNO aimed to refresh its presence on Instagram and Facebook with the goal of rejuvenating its audience and attracting a younger demographic. The focus was on making the brand feel more current and engaging while still honoring its premium, established identity.
MY APPROACH
I helped INNO reposition its social media content to better connect with a younger audience, while maintaining the brand’s premium feel. I created a content calendar tailored to key campaigns and seasonal moments, and also produced content — including visuals and copy — that aligned with both brand guidelines and current trends. The tone was refined yet approachable, designed to boost engagement and modernize the brand’s online presence.