Strategy & Audits
A clear-eyed look at what's working, what's wasting budget, and the go-to-market plan to fix it.
- Full-funnel marketing audits
- Go-to-market planning
- Competitor & market research
Hi, I'm Sid.
I do performance marketing rooted in consumer psychology.
Most marketing today feels AI-generated: same tone, same phrasing, same predictable feel.
I care about using AI to work faster, but even more about the psychology behind why someone actually decides to buy. That's the part AI still can't fake. With seven years of experience, I help your business run at 100% of its capacity.
7years of experience
+50happy clients
9 mincall to show you how I can help you
101of the best dad jokes you'll ever hear
Worked with brands including
Track record
A snippet of numbers achieved through my projects.
Annual ad budget, retail client
Scaled from €1,000 to €80,000 per year in paid spend, with revenue growing alongside it. The channel was deeply underused before I worked with this client.
Return on ad spend
An 8x ROAS on a paid acquisition account. Every euro of spend returned eight in revenue.
Instagram audience
Grew an Instagram account from zero to ~240K followers organically, with no paid budget, no face on camera and hundreds of inbound requests.
Email open rate vs. e-commerce benchmark
Accounts I've worked on average close to 58% open rate, because configuration is set up for maximum deliverability and every subject line and segment gets tested.
+1M
Email & SMS subscribers managed across campaigns and automated flows.
1,000+
Creatives produced for ads, email and social, from strategy through to execution.
€5M+
Revenue generated across paid and email campaigns.
Selected work
Discover a selection of my projects.
Click through each project for the full case study.
Better Days · Supplements
Launch email for Feel Chill
New product launch for a mood-support supplement. The brief was to make a tired "just relax" pitch feel specific and a little funny instead of preachy.
Read the full case study →
Burju Shoes · Footwear
"Behind the Design" brand story
A step-by-step look at how the shoes are actually made, from first sketch to the factory floor. Built to slow readers down mid-scroll instead of just pushing a discount.
Read the full case study →
TicketGo · Attraction Ticketing
Running paid search end-to-end for a ticketing platform
Day-to-day management of €100K/month in Google Ads: campaigns, keywords, creative, landing pages and full-funnel tracking.
Read the full case study →
Patisserie Valerie · Bakery
Black Friday campaign
One offer, one CTA, repeated with enough product shots that people actually want the cake. Kept deliberately simple for a list that doesn't want to work to find the deal.
Read the full case study →
Icebound Essentials · Recovery & Wellness
Creative and copy for a cold-plunge brand's paid social
Comparison ads, feature breakdowns, testimonials and seasonal promos across static, carousel and Story formats.
Read the full case study →44.49%
Average open rate, real account data
mLab · Health & Wellness
600+ campaigns in, here's the real dashboard
Not a projection: the actual Klaviyo account behind mLab's email program, sends that beat plan included.
Read the full case study →
TUPF · Automotive Care
Boxing Day, 20% off
A post-Christmas send for a niche auto-repair brand. Leads with the finished result, not the discount code, then backs it up twice.
Read the full case study →
Bluegrass Fairway · Leather Goods
"Never made again" drop announcement
A one-of-one leather drop for golfers, where the whole pitch is scarcity: made once, gone for good. No fake countdown timer required.
Read the full case study →
Durasilk · Salon Apparel (B2B)
A pitch to salon owners, not shoppers
B2B send convincing salons to swap out tired capes for premium ones. A comparison table does the selling, not the copy.
Read the full case study →
SmartLifeCo · Sustainable Home
A gift guide that skips the guessing
Holiday gift guide for an eco oral-care brand, structured around "no guessing, no stress" instead of a generic product grid.
Read the full case study →
Kind words
What clients say about working together.
How I work
Same lens, never the same plan.
No two accounts get the same playbook. But every project runs through the same four lenses, adapted to what your business actually needs.
01 · Diagnose
Research & Insights
Before making any adjustments, a deep dive into your account is necessary. I dig into the current state, the configuration, the customer journey and the data behind it.
02 · Build
Build & Launch
I build a strategy around your core problem. Campaigns, flows and content are then built around what your data actually says. Everything gets tracked for proper analysis.
03 · Learn
Test & Report
Every aspect is tested and reported to you, on the frequency you choose. You get all the data so you're never feeling out of control.
04 · Compound
Optimize & Scale
Cut what's not working, double down on what is, and scale budget behind proof specific to your account.
What I do
Four disciplines through one funnel.
Every discipline below comes back to the same question: why does someone actually decide to buy? I use whichever mix of these gets your business closest to that answer. Most clients end up needing more than one at once.
Paid Acquisition
Full-funnel campaigns across Meta, Google, TikTok, Pinterest and LinkedIn, built for ROAS.
- Campaign setup, targeting & A/B testing
- Budget scaling with performance guardrails
- Conversion rate optimization
Email & Lifecycle
Klaviyo and Salesforce flows that turn one-time buyers into repeat customers, plus newsletters people actually open.
- Automated flows & drip sequences
- Segmentation & deliverability
- Copy & design that converts
Social Media Management
Content calendars, organic strategy and community building. I grew my own audience to ~240K without spending a cent on ads, so I know firsthand what that actually takes.
- Content strategy & production
- Community management
- Brand voice & copywriting
Background
Where the experience comes from.
May 2025 - Present
Freelance Digital Marketing Consultant
SM Digital Marketing · Remote
Running paid media, email/SMS and social strategy end-to-end, specialized for DTC and e-commerce clients, from audit to execution to reporting.
Jul 2023 - Apr 2025
Senior Digital Marketing Consultant
Sia Partners · Brussels
Promoted after a year on the team. Led paid media, email marketing (Salesforce & Klaviyo), social and content for retail and e-commerce clients, plus go-to-market strategy and marketing audits. Created strategic content for Sia Partners aimed at bringing in more clients, which went on to land the company 3 major contracts.
Jul 2022 - Jul 2023
Digital Marketing Consultant
Sia Partners · Brussels
Joined the digital marketing practice focused on retail clients: paid social advertising, email campaigns, content production and community management.
Sep 2021 - Jul 2022
Business Analyst: Digital Marketing & CRM
Deloitte Digital · Brussels
Built and consulted on Salesforce CRM solutions for sales, service and marketing teams and ran client adoption workshops. Learned how to read a business's infrastructure and people's needs, how customer segmentation works, and how a proper CRM is the solid basis for making maximum revenue.
Sep 2019 - Sep 2021
Junior Auditor
Deloitte · Brussels
First job out of university. I joined a Big 4 firm and audited financial statements and internal controls for retail, energy and chemicals clients. Although this isn't marketing, I learned how to work the numbers, dig deeper into business figures, handle many clients at the same time and stay flexible.
Certifications
Salesforce Certified Administrator
Google: Fundamentals of Digital Marketing
HubSpot: Social, Ads & SEO
Deloitte Agile / SCRUM
Languages
- French: Native (C2)
- English: Fluent (C1)
- Hindi: Fluent (B2)
- Spanish: Professional (B2)
- Dutch: Professional (B1)
- Polish: Learning (A2)
Education
MBA (Triple Degree): ICHEC / ULB / UCLouvain- BBA: ICHEC Brussels Management School
Exchange Semester: Université de Sherbrooke (Canada)
Exchange Semester: Universidad de Málaga (Spain)
Before you reach out
Want to know more about me?
I believe working with a client isn't only a business partnership. It's also a human collaboration, where getting to know me adds a fun part to your team too.
Let's talk
Want another set of eyes on your marketing?
Tell me a bit about your business and what's stuck. I'll come back to you in less than 24 hours.
Book a call directly on my calendar
linkedin.com/in/sidarthmehra
Gdańsk, Poland · working remotely, worldwide
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